Client    Auli

Art Direction    David Bouttier

Studio    Bert

AULI is a concept perfume brand that designs perfume
for living spaces.

Founder and creator of AULI, Aakanksha wanted to translate her story into a single concept. The brief was to capture "the invisible art" of perfume. Born in Himalayan Mountains, she was raised in a place near the Valley of Flowers called AULI which is endowed with more than 500 species of flowering plants. She grew up with those rare herbs and wild flowers that she used to crush in her hands and tell stories about them. I created an identity that defines and visually captures the world of AULI, the quest for the perfect fragrance driven by creativity, aesthetics and intuition.