Publishing Technology is a leading provider of content management, audience development and content delivery solutions, the ambition was to shake off the image of ‘publishing specialist’ and be a future-facing, content driven company. Publishing Technology’s software is being adapted for new markets, such as ‘media’, which will enable it to expand into new verticals beyond publishing and open up significant new potential revenue streams.
After a senior management decision to rebrand as Ingenta, my mission as Art director was to focus on a new visual identity. We wanted Ingenta to look like a confident, focused, modern market leader. It didn’t want to feel like a Silicon Valley start-up as it has great history and heritage, but we wanted to inject an energy and modernity that the old identity lacked. We wanted it to look like a technology partner, but with a human touch; the expertise of each individual member of the company should shine through.