Rove offer boutique, carefully curated ‘adventure’ experiences in South East Asia. This includes trekking, experiencing remote cultures and habitats as well as more extreme activities such as kite-surfing, kayaking, mountain biking.
This project was an exciting opportunity for me to develop an Identity for this wonderful alternative travel brand. The idea was to draw a bridge between like-minded individuals community, rewarded by sincere cultural encounters. An identity that would define the most unforgettable journeys within their destinations and combine them with the unique Rove experience.