The Royal Exchange Manchester was once the epicentre of the world’s cotton and textile trade. An investment group purchased the buildings and arcades in 2013.
The objectif was to create a destination brand for business, retail, leisure, urban living and culture. After examination of the building's architectural heritage and history, the brand came together along with a palette formed from the building’s bygone currency; cottons, silks and gold. Beyond 2016 the strategy will help reinstate The Royal Exchange as one of the most important and culturally significant destinations within the city, and a magnet for the curious and culturally engaged.