Royal Exchange

Client    The Royal Exchange

Art Direction    David Bouttier

Studio    Bert

The Royal Exchange Manchester was once the epicentre of the world’s cotton and textile trade. An investment group purchased the buildings and arcades in 2013.

The objectif was to create a destination brand for business, retail, leisure, urban living and culture. After examination of the building's architectural heritage and history, the brand came together along with a palette formed from the building’s bygone currency; cottons, silks and gold. Beyond 2016 the strategy will help reinstate The Royal Exchange as one of the most important and culturally significant destinations within the city, and a magnet for the curious and culturally engaged.


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