Client    York Museum Trust

Art Direction    David Bouttier

Studio    Bert

Insights suggested that some audiences viewed ceramics as a 'lesser art form' than painting, photography and sculpture.

Further research warned that specialist ceramics galleries, such as CoCA, could struggle to draw the same broad society audiences as more conventional art galleries. Taking inspiration from René Magritte's Ceci n’est pas une pipe and Marcel Duchamps Fontaine, this campaign show ceramic in another angle.